ABOUT US

As Swedish speaking professional advisers in the UK, we have been working together to assist Swedish businesses entering and operating in the UK for many years.

We understand each other, and specifically the obstacles facing Swedish businesses. We work near each other in London and believe that it is important in providing a seamless professional service to be connected and meet each other and our clients in person when we have the opportunity.

We have established UK4 Sweden to create an even smoother process for accessing our combined expertise.

 

We hope to have the opportunity to support your success story in the UK soon.

Mikael, Alex, Johan, Tania, Mike, Frida & Susanne

UK4 Sweden Stockholm Roadshow May 2025
1433km Stockholm Roadshow, 2025

Meet the members of UK4 Sweden

Mikael Angesjö


Mikael Angesjö

Founder of Angelake

From: Göteborg
Based in London since: 2009
Resident in Stockholm

Angelake Consulting was founded in 2013 to provide UK representation for Swedish startups to enable entering the market without the commitment of sourcing and hiring locally at go-to-market stage. We primarily represent retail and SaaS businesses and function as an agent while assisting with strategy, partnership-building and door-opening services to secure your first market-defining UK clients.

Alex Haddon BW Crop1


Alex Haddon

Founder of IC Design

From: Stockholm
Resident in London since: 1985

Alex is simply passionate about brand Sweden and cross-border communication. In 1998 she set up the branding agency IC Design and thrives on the challenge of working in London, one of the most creative and competitive cities in the world.

Johan Auren BW


Johan Aurén

Founder of Accountum

From: Kalmar
Resident in London since: 1998

As the Founder and Managing Director of Accountum, Johan specialises in providing tailored UK accounting services and taxation advice to Swedish subsidiaries and individuals setting up or growing their business in the UK.

Tania Tandon


Tania Tandon

Co-Founder of Tandon Hildebrand

From: Karlskoga
Resident in London since: 1998

Tania co-founded the first UK law firm not recording time or basing fees on time. An employment lawyer focussing on all matters relating to people in business. With Indian and British parents, Swedish born, raised Internationally with a keen interest in cross border legal issues and cultures in business.

Michael Lawrence


Michael Lawrence

Founder of Global Wealthmap

From: Östergötland
Resident in London since: 2001

As manager of Global Wealthmap, Michael is part British and Swedish born – an Economist and Chartered Financial Planner. His work is focussed on supporting clients who have a footprint in the UK as well as internationally.

Frida Ljungars Lawrence


Frida Ljungars Lawrence

Benefits Adviser at Global WealthMAP

From: Östergötland
Resident in London since: 2001

Frida leads a team at Global WealthMAP that focus on protection and benefits advice with specialist knowledge to support Swedish companies establishing a presence in the UK. They often work with Swedish people and culture teams, advising on UK group insurance policies as well as individual cover for single employees to build an attractive remuneration package.

Susanne Bolinder Photo


Susanne Bolinder

Founder of Hem to London

From: Stockholm
Resident in London since: 1989

Suzanne Bolinder has extensive experience in both relocation and property acquisition, having found ideal homes and investments for families, professionals and celebrities. In 2025 she set up Hem to London specifically to support Swedes to find their place in the world's most dynamic city.

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How we work

As qualified experts within our areas of expertise, we thrive to pass on our experience to benefit Swedish businesses.

In many cases, we are able to make judgment calls, assess various risks and advise clients on what they actually need rather than what may be available or included in some list for businesses new to the UK. In this way, we can ensure that our clients manage their costs, do not incur unnecessary expenses or commit to obligations they do not need to.

Explore our combined expertise