UK4 Sweden | IC Design

ABOUT IC DESIGN

Based in Soho, Central London (one of the most creative cities in the world!), we have successfully delivered thousands of projects for hundreds of clients since it all started in 1998. As an owner-run agency, we have full control to deliver projects that generate the most impact and tailor our skills around resources that you may already have in Sweden.

Take your brand from zero to hero in the UK

We passionately believe that creating the right brand – targeted at the right audience – maximises your every business opportunity.

Working hard to understand what is special and unique about your business and brand, backed up by expert UK market knowledge across a broad range of sectors including tech, premium consumer and life science, means you have a trusted advisor to save you time and money when launching, growing and diversifying your Swedish product or service in the UK.

The results of our work is that you can get a faster foothold and grow of your market share more rapidly in the UK. Knowing what works, and what doesn't, is key to success along with guidance on tone of voice as well as leveraging 'brand Sweden' as a USP, if appropriate.

Alex KTH Speech Nov22 BW Crop1 — Alex presenting to a KTH innovation delegation on behalf of the Swedish Chamber of Commerce for the UK

Brand advisory tailored to your specific needs

Brand communication audit for suitability to UK market

We audit your brand identity and communication assets including your website and social media. We check your language and tone of voice as well as your overall messaging to make sure you have the best proposition and unique appeal to cut through.

We provide clear feedback and documentation (face to face or via Teams) that can be taken away and implemented and shared within your business and with partners.

UK marketplace workshops for Swedes

Enter the UK market with your eyes wide open; what works in Sweden may just not be enough to attract those all important first customers in the UK.

In our workshops, we highlight common mistakes and assumptions made by Swedish business, showcase the power of 'brand Sweden', and give you sensible advice to maximise your specific opportunities. Your team will leave with a clearer understanding of what it takes to succeed in the UK.

Talks, in person or online, pivoting you from ‘in’ Sweden to ‘from’ Sweden

A more in-depth look at your brand how it can pivot from being a much loved domestic brand to a relevant and trusted solution internationally.

Even a well-known brand may need adjusting for a new audience – especially if the UK is a stepping-stone to other markets like the US. We adapt to your long-term vision of international expansion, not just entering and growing in the UK.

Support when communicating brand updates to your team, agencies and partners

We help you to articulate the adaptations required to deliver the most effective brand communication in the UK. This can be to your internal team or to external communication partners.

We can also act as advisors behind the scenes to ensure your UK communication strategy is fully understood, bought into and implemented by everyone.